Who owns experian hitwise

Experian, the global information solutions company, announces that it has acquired Hitwise, a leading Internet marketing intelligence company, which helps clients monitor the performance of their websites and target their online advertising spend more effectively.

The transaction is subject to regulatory approval. Hitwise, which is a rapidly growing, successful business, brings new, unique data to Experian and complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution.

We are excited to become part of Experian, having worked with them for over four years. Using proprietary technology, Hitwise reports on nearly a million websites each day and sells this information to companies who market their services online. The data allows companies to benchmark their websites against competitors in terms of visitor market share, visitor profiles and time spent on sites. It also helps companies to determine which are the best websites on which to advertise, which search engines drive traffic to their sites and which key words are most effective.

To safeguard consumer privacy, the data excludes personally identifiable information and is aggregated into socio-demographic marketing segments. Hitwise owns this data once it has been processed. Using proprietary technology, Hitwise reports on nearly a million websites each day and sells this information to companies who market their services online.

The data allows companies to benchmark their websites against competitors in terms of visitor market share, visitor profiles and time spent on sites. Delicious Digg reddit Facebook StumbleUpon. Click here to cancel reply. Name required.

Email will not be published required. In addition to that did Experian note the following about Hitwise. Using proprietary technology, Hitwise reports on nearly a million websites each day and sells this information to companies who market their services online.

The data allows companies to benchmark their websites against competitors in terms of visitor market share, visitor profiles and time spent on sites.

It also helps companies to determine which are the best websites on which to advertise, which search engines drive traffic to their sites and which key words are most effective.

Companies are increasingly shifting from mass marketing through established media, such as direct mail, to more targeted marketing through many more channels, including email, Internet and mobile devices.